Industry or market research

Industry or market research is the acquisition of corporate intelligence on a broad range of issues including:

• Macroenvironment
  • economy
  • government
  • law
  • technology
  • ecological
• Market analysis and competitor analysis
  • market definition
  • market size
  • market segmentation
  • industry structure and strategic groupings
  • Porter 5 forces analysis
  • supply chain
  • competition and market share
  • competitors' strengths and weaknesses
  • market trends
• Consumer analysis or marketing research
  • nature of the buying decision
  • participants
  • demographics
  • psychographics
  • buyer motivation and expectations
  • loyalty segments

See also

• marketing
• marketing research
• marketing management
• Master of Marketing Research